The Business Operations of FVC Samples for Students-Myassignment

Question: Discuss about the FVC IT firm. Answer: Introduction FVC is well established IT based firm which is successfully operating in Middle East and North African countries. Three vital service range offered by the organization include unified communications, information security and advanced networking (FVC- Overview, 2017). Present report will undertake internal analysis in order to develop strategic expansion options for the business. SWOT analysis of FVC (Source: Hill, Jones, Schilling, 2014) SWOT analysis is a significant model to analyze the strengths, weaknesses, threats and opportunities of a company (Rai et.al. 2012). It provides a significant overview of organizational performance along with future development aspects. SWOT analysis for FVC has been carried out henceforth. Strength FVC has developed a strong and effective client base which has helped the company in attaining high growth measures in the competitive market. Innovative and quality services have resulted in developing a strong consumer base for the firm (Eden Ackermann, 2013). Trained and committed team of employees helps in attaining business objectives. Moreover FVC has developed effective networking around the world to attract consumers. Weakness IT industry is highly growing thus brand power plays a significant role in organizational success. FVC has low brand awareness in national as well as international market. In addition cost of operations and employees is significantly high for the company (Baden-Fuller Haefliger, 2013). The company has managed a team of 150 employees which is significantly low to manage a wide range of operations in the market. Opprtunity IT industry is expanding significantly within the market which has enhanced the opportunities of growth and development for the business units (Vogel Gttel, 2013). FVC is offering quality services to its consumers hence it can expand its area of operations in countries like India, China, Europe. UK etc. In addition to this developing internal team through trainings will also help the business to attain a competitive market edge. Threat Rising competition and changing technological aspects are the major threats for the business unit. FVC may have to face threats regarding rising cost aspects as adopting latest technology demands high investment. Moreover competition is high and furious within the market which is another aspect which may affect organizational success critically. Porter five force analysis for FVC (Source: Porters Five Force, 2017) The stated model is effective for analyzing and evaluating organizational competitiveness within the market. Porter five forces help in analyzing the level of competition in the industry thus strategies are developed accordingly. Evaluation of the same for FVC has been carried out as follows: Buyers Power: IT services analyze consumer needs and demands significantly. Every organization focuses on developing a well defined consumer base for the organization. FVC is an IT industry which is highly competitive (Hill, Jones Schilling, 2014). Buyers power is high due to high price sensitivity and demand for quality of services. Suppliers power: the exclusiveness of raw material or services enhances the power of suppliers within the market. IT industry offers technology based services to its consumers and suppliers offer the services which are readily available in the market. hence suppliers power is moderate as quality services and products are significant for managing quality (Baden-Fuller Haefliger, 2013). FVC has managed effective range of vendors and suppliers such as Polycom, 24online, Edgewater etc. Threat of new entry: Cost of investment in IT industry is low as consumer demand innovation and quality. However brand identity and networking plays a definite role in success of the business. FVC has developed effective networking and also have created a brand recognition hence threat of new entry is low for the organization. Threat of substitution: FVC is facing high competition from national as well as international market players (Rai et.al. 2012). Moreover high price sensitivity is yet another factor which enhances power of substitute product and service. Thus threat of substitution is high for the firm. Competitive rivalry: FVC established in the year 2000 and has been successfully operating thereon. However the rate of competition is very high as market players are growing continuously. Thus competitive rivalry for the business is high. 3 Strategic recommendation for FVC Strategic business development and growth is significant for the business to succeed within the economy. FVC has established the business operations effectively within the economy. The company has high prospects for growth and development within the market. the strategic recommendation for the organization are: Corporate Level Strate FVC is offering effective range of services which includes include unified communications, information security and advanced networking. The organization has managed a team of trained and committed employees. It is currently operating in Middle East and North African regions. Market expansion will help the business in attaining high and significant growth prospects AXIS DESCRIPTION Justification Demand for IT services in countries such as India, China, Bangladesh etc is high (Vogel Gttel, 2013). Moreover high population and market proximity provides effective growth opportunity. Benefits Expanding market in the stated areas will enhance consumer base while minimize cost of operations as well Hurdles to overcome Developing network in the new area may prove to be challenging however strategic alliance with local market players may help the business in attaining high growth results. Busness Level Strategy As the analysis reflected, FVC has high and significant market potential, moreover the service quality and range is also effective. However the brand power of the organization is very low. Thus the firm must adopt effective marketing strategies to overcome the same. AXIS DESCRIPTION Justification Brand identity will help FVC in enhancing consumer base by creating significant market recognition within the economy (FVC- Overview, 2017). Benefits This will help the business in generating effective demand for products offered. Moreover it will enhance the competitiveness of the business as well. Hurdles to overcome Planning and developing effective marketing strategies may be challenging and costly matter. Thus adopting strategies such as social media marketing, SEO, SEM and public relations may help the business in enhancing growth prospects in the competitive market. Conclusion The above report critically determines the business operations of FVC along with its competitiveness and major strengths and weaknesses. The overall study reflects different strategies such as market expansion and marketing measures may enhance business growth and develop success measures for the business References Books and Journals Baden-Fuller, C., Haefliger, S. (2013). Business models and technological innovation.Long range planning,46(6), 419-426. Eden, C., Ackermann, F. (2013).Making strategy: The journey of strategic management. Sage. FVC- Overview, (2017). [Online]. Available Through: https://www.fvc.com/en/company/overview.html. [Accessed on 23rd April 2017]. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Porters Five Force, (2017). [Online]. Available Through: https://www.mindtools.com/pages/article/newTMC_08.htm. [Accessed on 23rd April 2017]. Rai, A., et.al. (2012). Interfirm IT capability profiles and communications for cocreating relational value: evidence from the logistics industry.MIS quarterly,36(1), 233-262. Vogel, R., Gttel, W. H. (2013). The dynamic capability view in strategic management: A bibliometric review.International Journal of Management Reviews,15(4), 426-446.